Artificial Intelligence (AI) has been a hot topic in recent months, with many debates and differing opinions on its benefits to society.
At the same time, AI is being integrated into countless business processes and services, including within the travel industry.
For those who have yet to test out AI for travel planning, here are some examples of how it can help. AI-powered algorithms can analyze vast amounts of data about travellers' preferences, behaviour, and past trips to provide personalized travel recommendations. This could include suggesting destinations, activities, accommodations, and restaurants that align with an individual's interests and budget.
AI can also help travellers create optimized itineraries based on their preferences, available time, and constraints. By considering factors like opening hours, travel time, and real-time events, AI can create efficient and enjoyable travel plans.
For those contemplating using AI to help plan upcoming holidays, the Travel Industry Council of Ontario (TICO), has shared some helpful points of things to consider.
AI for travel planning
Gone are the days of endless online scrolling, researching places to visit and activities for your upcoming trips. While AI can quickly generate travel itineraries, there are a few important points to remember before turning your AI-generated travel itinerary into reality.
- Although AI can be a great tool, there is no substitution for customer service when it comes to human interaction. Travel agents can help customize trips to your specific preferences, using their experience and insider knowledge. For example, AI may suggest a resort with a waterpark when travelling with children. But, your travel agent will inform you of critical information, like if the waterpark will be closed for renovations on your selected dates.
- Travel agents provide support when you need it. If you need to cancel or reschedule your plans, or run into issues during your travel, having someone working and advocating on your behalf can be invaluable.
- Access to consumer protection. By booking with a TICO registered travel agency or website, you’re automatically entitled to TICO’s consumer protection, including a complaints process and a Compensation Fund. It’s easy to verify if a company is registered with TICO by using this online search tool.
AI can bring convenience and efficiency to travel planning, but it’s important to ensure you’re making an informed purchase decision and have all the necessary details so that your trip is a success.
