As more Ontarians opt for local getaways over international trips, a new survey conducted by Context Research Group on behalf of Destination Ontario reveals what’s driving the trend—and which destinations are capturing the hearts (and travel plans) of residents.
Local travel is on the rise
According to the survey, nearly 9 in 10 Ontario residents say they’re likely to take an overnight pleasure trip within the province over the next year. That’s a clear signal: for Ontarians, staying close to home isn’t just convenient—it’s increasingly the preferred way to travel.
The reasons? A winning mix of affordability, natural beauty, and low-stress planning. From scenic hikes to lakeside meals, Ontario offers a wide range of easy-to-reach getaways that balance nature, culture, and local flavour.
Top destinations for a homegrown escape
When asked where they’d most like to visit, Ontarians leaned into well-loved, easily accessible places. The Niagara Region, Toronto, Ottawa, and the Muskoka Region emerged as the most popular spots for weekend escapes and seasonal travel.
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Niagara Region: Beloved for its iconic waterfalls, wineries, and family-friendly attractions.
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Toronto: A favourite for its cultural events, nightlife, diverse food scene, and vibrant city energy.
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Ottawa: Known for its national museums, history, and festivals—all framed by beautiful outdoor backdrops.
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Muskoka: A go-to for peaceful cottage escapes, kayaking, hiking, and small-town charm.
Food is a major draw
One of the biggest takeaways? Travel in Ontario is increasingly shaped by local food experiences. Visiting farmers’ markets, tasting wine at regional vineyards, dining by the lake, and exploring seasonal culinary festivals all rank high on residents’ must-do lists.
Top culinary destinations include:
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Niagara Region: Known for farm-to-table dining and scenic wine tours.
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Toronto: Home to international cuisine, food festivals, and even Michelin-starred restaurants.
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Prince Edward County: A rising star with artisanal producers, cheese trails, wineries, and u-pick fruit farms.
What makes a trip memorable
Whether it's a relaxing retreat or a quick city break, Ontarians are seeking out trips that blend local culture, nature, and a laid-back pace. Activities like hiking, outdoor dining, boutique shopping, and exploring small towns rank among the most popular ways to enjoy Ontario’s diverse regions.
There’s also a clear seasonal trend:
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Spring and summer bring road trips, camping, swimming, and scenic drives.
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Fall travel focuses on hiking, changing leaves, and cozy accommodations.
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Winter may be less popular overall, but many residents still enjoy festive markets, village getaways, and quiet, fireside escapes.
Why they’re not crossing the border
The survey also found that U.S. travel is less appealing to Ontarians right now. Just 25% said they’re likely to travel to the U.S. in the coming year. Factors like high costs, unfavourable exchange rates, and a sense of unwelcome due to political tensions were all cited as reasons to stay local.
Still, Ontarians remain characteristically welcoming to U.S. visitors, with 44% expressing positive views and nearly as many staying neutral.
Plan your next Ontario adventure
“Tourism is a driving force behind Ontario’s economy and identity,” says Vincenza Ronaldi, President and CEO of Destination Ontario. “These insights show just how passionate Ontarians are about exploring their own backyard. With so much to see and do across the province, now is the perfect time to plan your next Ontario adventure.”
From the waterfalls of Niagara to the calm of cottage country, Ontario has something for every kind of traveller—and right now, there’s never been more enthusiasm to explore it.
