Zellers, the beloved Canadian retail brand, is making waves with its rapid expansion plans.
The company has announced the opening of 21 Zellers pop-ups within Hudson's Bay stores, set to be unveiled by August 11. These pop-ups will be located in five provinces and will introduce the Zellers brand to new markets. Furthermore, Zellers will launch its next store experience at Hudson's Bay in Bramalea City Centre this September.
Each pop-up will have a unique footprint, ranging from 1,000 to 2,800 square feet, depending on the location, with the exception of the Queen Street store in Toronto. Zellers stores within Hudson's Bay will span between 8,000 and 10,000 square feet. The pop-up stores are strategically designed as market tests to gauge the potential for future Zellers store locations.
Sophia Hwang-Judiesch, President of Hudson's Bay, emphasizes the significance of pop-ups in the expansion strategy, stating, "Pop-ups are a key ingredient in our expansion strategy, allowing us to explore and test new markets, gather valuable customer insights, and fine-tune our offering before establishing larger format store locations. Our customers are integral to our growth process, and together, we will shape the future of Zellers, creating a shopping experience that truly resonates with communities across Canada."
The Zellers pop-ups will showcase a curated assortment of quality, value-driven, and design-led merchandise. They offer a bite-sized preview of what Zellers has to offer. Moreover, the pop-up model presents a unique opportunity for Canadians to actively participate in determining the locations of future Zellers stores. Customers can provide input on where they would like to see the next Zellers store open. For a full assortment of products, customers can also visit zellers.ca.
The list of Hudson's Bay stores where Zellers pop-ups will be opening includes:
British Columbia
- Langley Willowbrook Mall
- Nanaimo Woodgrove Centre
- Penticton Cherry Lane Shopping Centre
- Prince George Parkwood Place
- Victoria Bay Centre
Alberta
- Lethbridge Melcor Centre
- Red Deer Bower Place
- St. Albert Centre
Saskatchewan
- Regina Cornwall Centre
Ontario
- Windsor Devonshire Mall
- Kitchener Fairview Park
- Barrie Georgian Mall
- Burlington Mapleview Centre
- Oshawa Centre
- Pickering Town Centre
- Place D'Orléans
- Newmarket Upper Canada Mall
Quebec
- Brossard Champlain Mall
- La Salle Carrefour Angrignon
- Rockland Centre
- St-Bruno Les Promenades
Zellers, a cherished brand under HBC (Hudson's Bay Company), holds a special place in the hearts of Canadians. With its brand-new zellers.ca website and 25 locations (to start!) within Hudson's Bay stores across the country, customers can expect an enjoyable and playful shopping experience, filled with affordable prices every day.
With a strong focus on design and value, combined with a touch of Canadian nostalgia, Zellers is poised to become the go-to destination for a wide range of lifestyle and home products.
