Super Bowl LVIII had it all—high-stakes football, star-studded commercials, and a halftime performance from Kendrick Lamar that had social media buzzing.
On the field, the Philadelphia Eagles dominated the Kansas City Chiefs 40-22, shutting down hopes of a historic three-peat. It was a game built on storylines, from the Chiefs’ dynasty aspirations to the Eagles’ statement win, and fans couldn’t get enough.
Off the field, viewers turned to Google in droves, searching for everything from viral ads to celebrity sightings in the stands. What were the biggest trending topics of the night? Let’s dive into what had everyone talking (and searching) during the Super Bowl according to Google Trends.
1. “biggest comeback in nfl history” was the top trending NFL search during the game
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Lady Gaga was a breakout search before the game and "lady gaga eyebrows" was a top trending related search in the US
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Before the start of the game, “what marching band is at the super bowl” was a breakout search, and “su marching band” was a top trending search with Marching Band in the US
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Search interest for Southern University and A&M College reached a five year high on Super Bowl Sunday
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Score bug was a breakout search during the first quarter of the game in the US,
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Search interest for Interception reached a five year high in the US, and “cooper dejean birthday” was a related breakout search
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“has there ever been a shutout in the superbowl” spiked +2,600% in the first half
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The top trending Super Bowl search from the first half was “biggest super bowl comeback”
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“biggest blowout” search interest is at an all time high following the Super Bowl score
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Search interest in “why retire” is at an all-time high, “when did jason kelce retire” is the top-trending search
Top searched Chiefs players
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Patrick Mahomes
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Travis Kelce
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Xavier Worthy
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Chris Jones
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Isiah Pacheco
Top searched Eagles players
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Jalen Hurts
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Cooper DeJean
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Saquon Barkley
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A. J. Brown
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DeVonta Smith
Top searched “what does … mean” in football
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What does blitz mean in football?
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What does flag mean in football?
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What does BTA mean in football?
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What does pick 6 mean in football?
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What does first down mean in football?
Changing search interest in the teams during the game
2. Searches for “halftime show reviews” spiked +1,050%
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“gnx price” was the top trending “car price” searched during the halftime show
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“kendrick lamar a chain” was the top trending necklace, and “what does a stand for” became a breakout search
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“how to pronounce sza” was the top trending “how to pronounce…” during the halftime show and “sizza” was a breakout search
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“was that serena williams” was a breakout search question from the halftime show
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“serena williams” and “samuel l jackson” were the top trending people searched with Kendrick Lamar
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“who is uncle sam” was the top trending question searched with Samuel L. Jackson
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“mens flare jeans” became a breakout search during the halftime show and “asics gel kayano 20” was the top trending shoe during the halftime show
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“what shoes was kendrick lamar wearing” was a breakout search during the halftime show
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The Revolution Will Not Be Televised by Gil Scott-Heron was a breakout search and tv off by Kendrick Lamar was the top trending related song
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“what does kendrick lamars jacket say” was a breakout search during the halftime show
Top searched Kendrick Lamar lyrics
Following the halftime show
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Not Like Us
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All The Stars
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Squabble Up
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Humble
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Peekaboo
Top searched questions about Kendrick Lamar
Following the halftime show
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How tall is Kendrick Lamar?
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Where is Kendrick Lamar from?
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Who is singing with Kendrick Lamar at the Super Bowl?
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Who is Kendrick Lamar?
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How much is Kendrick Lamar making for the Super Bowl?
3. Search interest in the Philadelphia Eagles is at an all-time high
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“gatorade bath” became a breakout search during the last quarter of the game, and “what color will the gatorade bath be in 2025” was a top trending related search in the US
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“nfl rushing record single-season” was a breakout search at the end of the game and Saquon Barkley was a top related search, US
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“jalen hurts screensaver” was a top trending search with Jalen Hurts after the game in the US
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“why does philly grease pole” was a breakout search question
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“philly eagles song” doubled in search interest after the game
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“eagles security guy” and “big dom eagles” were top trending searches with the Philadelphia Eagles after the game in the US
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“eagles super bowl gear” and “eagles super bowl merch” were breakout searches in the last quarter of the game, US
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“when is the parade of the eagles win” is a breakout “when is” over the past day, US
4. “how much are local super bowl commercials” was a breakout search question
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Four of the five top trending commercials from the first half were related to the Ram commercial
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Searches asking “can men get breast cancer” spiked +500%
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“you cant win so win” was the top trending Nike search
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Searches for Brad Pitt are at a four year high after his Super Bowl commercial, and “brad pitt age” is at a five year high
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Lilo & Stitch is at a five year high after the Super Bowl, and it was the top-trending search related to “new movie”
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“how much is super bowl ad” search interest is at an all-time high, and it was searched +20% more than “how much super bowl ticket”
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“who was in the michelob ultra commercial” was the top-trending “who was in” search in the past day
5. Searches asking “what celebrities are at the super bowl” spiked +250%
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“who was bradley cooper holding” and “where is jon hamm from” were a breakout searches after they announced the Eagles and Chiefs
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“do celebrities pay for super bowl tickets” was a breakout search question during the game
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“who is jason kelce rooting for” was a breakout search question
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Taylor Swift was the top-trending celebrity searched alongside “is … at the Super Bowl” followed by SZA
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Search interest in “kendrick lamar jay z” spiked +250%, and “how tall is jay z” was a breakout search
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“How much is tom brady’s watch” was a breakout search in the past day, and Alaska was the top state searching
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“where is anne hathaway from” was the top-trending “where is” search in the past day as fans caught a glimpse of her cheering for the Eagles at the Super Bowl
Top searched celebrities
Does not include people involved in the game or performances*
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Taylor Swift
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Anne Hathaway
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Bradley Cooper
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Tom Cruise
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Harrison Ford
