In a world where the rising cost of food and concerns about climate change are increasingly on our minds, a recent survey by Sodexo Canada reveals a promising trend in Ontario.
The Sodexo Sustainable Food Barometer sheds light on the sustainable eating habits and intentions of Ontarians, emphasizing the shift needed in knowledge, intentions, and actions to make a real impact.
Ontarians: Aware and Aspiring
The survey, conducted by Leger, indicates that Ontarians are well aware of the urgency to adopt more sustainable eating habits. An impressive 87% recognize the need for change, echoing a global sentiment (79%). Interestingly, this awareness spans across all income categories, with the younger generation (18-24) leading the charge at an astonishing 98%.
Sustainable Steps Already Taken
Ontarians aren't just talking the talk; they're walking the sustainable walk. The majority proudly shares that they've already adopted certain eco-friendly practices. About 75% reduce household food waste, 68% opt for seasonal produce, and 56% actively seek out local produce. Globally comparable trends indicate a widespread commitment to sustainable choices (71%, 63%, 55%, respectively).
Additionally, 86% are reducing processed food consumption, 82% avoid plastic packaging by choosing bulk options or reusable bags, and 79% express a desire to consume sustainably produced products whenever possible.
Bridging the Gap: Intentions vs. Actions
Despite the enthusiasm, there's a noticeable gap between intentions and actions. Financial considerations and entrenched eating habits remain hurdles for many Ontarians. Price reigns supreme when grocery shopping, with 91% ranking it as the top consideration, followed by taste (72%) and nutritional value (67%). Surprisingly, the environmental impact of a product ranks lowest at 21%.
While progress is evident in the willingness to shift towards plant-based diets (46% considering reducing animal proteins and dairy consumption), giving up meat (74%), fish (67%), and dairy (54%) entirely poses a challenge, indicating a reluctance to make profound changes.
Motivations for Change
The primary motivation for Ontarians to embrace sustainable eating is personal health benefits (52%), closely followed by expected financial savings (49%). However, the survey reveals an individualistic approach, with the desire to contribute to Canada's food autonomy (29%) and role modelling for future generations (22%) standing out more than legal changes or regulations (13%).
Sodexo Canada's Commitment
As a leader in the food service industry, Sodexo Canada recognizes its role in influencing positive change. CEO Johanne Bélanger emphasizes their commitment to offering more sustainable food choices, aligning with global efforts to limit climate change.
“We encourage Canadians to join us for the health benefits and cost savings, as well as the ultimate benefit of limiting climate change,” said Bélanger.
Sodexo Canada's Senior Sustainability Manager, Davide Del Brocco, adds, "The Sustainable Food Barometer helps us better understand how consumers think about making sustainable choices."
The journey towards more sustainable eating habits in Ontario is already underway, marked by awareness, intent, and a growing appetite for positive change.
You can learn more about the survey here.
